Brewdog have made a business based on attacking convention, so I suppose their PR campaign today shouldn’t have come as a surprise. They are using the unique style which made them who they are. And they are good at it.
Nevertheless, only half a story has been told. And those who stick to convention know that negotiations are best done in private.
For those who have asked today – yes of course economic development and jobs are important in Aberdeenshire. So too is creativity, enterprise and tourism.
But what matters too, is best value for the public purse and the necessary infrastructure to support our communities.
And an approach based on fairness to all with a business idea.
So the statement from Aberdeenshire today:
Chief Executive of Aberdeenshire Council Jim Savege said: “We are a proactive council with a commitment to working with local businesses. We also have a responsibility to ensure best value for public money.
“There are on-going protracted negotiations with BrewDog and this announcement appears to be intended to weaken the council’s position. We’re disappointed that the company has sought to break confidentiality during what we regarded as live and on-going discussions to achieve an agreement which is fair to both parties and which protects the interests of the local taxpayer, as well as creating opportunities for residents.
“The land that BrewDog wants has been already earmarked for the expansion of the local cemetery. We cannot sell land vastly below market value – the figure BrewDog has been asked to meet is what the land is worth right now. Their suggested land value is more representative of agricultural value than a site which has permission for an alternative use.
“Assisting local businesses to expand is a key objective of Aberdeenshire CounciI. If Brewdog remains committed to taking forward this development, then we remain committed – as always – to do everything that reasonably can be done to help the company achieve its ambition.”
The negotiations can continue.